Charcoal is $6,000 a month for Growth Partner. One price for one service. There are no tiers, no setup fee, and no separate strategy engagement that stops before the work starts.

What the price covers

• The plan, inside the first 30 days, and it is yours to keep
• Strategy, sales and marketing from one partner instead of three
• The systems built and run with your team: playbooks, follow-up, referral partner programs
• Hiring help when the plan calls for a salesperson: the role, the scorecard, the call framework, and help getting them ramped
• A weekly working session
• A scorecard agreed up front, so what counts as progress is settled before the work starts

What it does not cover

My time and partner coordination are included. Specialist partner work, such as writing, design or ads management, is quoted up front when the plan calls for it, and you approve it before anything starts. Ad spend and software are always yours and stay in your name.

How it compares to hiring

Less than the cost of a full-time head of growth, once salary, benefits, recruiting and the ramp are all counted. You also carry none of the risk of the hire being wrong, and none of the months lost to finding out.

That does not make hiring the wrong answer. Sometimes it is exactly right, and the audit will tell you so.

How long you are committed

Start with 90 days, then month to month. The 90 days exist because a plan needs a quarter before anybody can honestly say whether it is working. After that there is no lock-in.

You get the plan inside the first 30 days. If you do not believe in it, stop there and keep it.

What about content on its own

Content is a separate service for companies that only need visibility, and it is priced separately from Growth Partner. It can also be added to a Growth Partner engagement when the plan calls for it.

The audit is free

Every engagement starts the same way: one call looking at how you win customers today, where it breaks, and what I would do first. That holds whether or not we ever work together.